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Greenstep Video #6 Explains the Whole Building Approach
Two-minute programs augment the Institute’s Walk the Walk campaign
On September 8, the AIA launched the sixth of 12 short video episodes for architects to share with clients who want to plan a new building or renovate an existing one using green building principles. “The Whole Building Approach” explains to clients how considering a building as an energy-conserving, green “whole” can achieve energy and money savings beyond the sum of individual system parts. The video series resides on the “Walk the Walk” Web site, and new videos will appear biweekly. Check it out and share with your clients.

Walk the Walk, Shop the Shop, Buy the Stuff
New gear demonstrates your commitment to sustainable design
Walk the Walk, the AIA national advertising campaign, reinforces to potential clients the value of design and a preference to use AIA architects as valued partners in creating more sustainable projects. You’re no doubt already walking the walk—taking steps every day to make life a little greener. Now, to help AIA architects advertise their commitment to sustainable design, the AIA Bookstore is offering Walk the Walk gear to members, including:

• Lapel Pins made of 100 percent post-consumer waste
• Mousepads made from up to 95 percent post-industrial and post-consumer materials
• Door Mats printed with non-toxic water-based inks and made of up to 40 percent recycled fibers
• Posters printed with soy-based inks on paper stock composed of 30 percent post-consumer waste
• T-Shirts printed with water-based inks on 100 percent organic cotton.

Green goes with everything, so go ahead: Shop the Shop. All items are available exclusively through the AIA Bookstore.