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Here are two other examples. Farecast is used to know when to buy airfares. It's a computer automata that will search all the airline fares and will come up with an optimization of exactly when you should buy your ticket. It will find you the cheapest fare, guaranteed. Another example is micro-green polymers. These are your coffee cups, which are degradable, totally green technologies for simple paper and cardboard type of products developed. The other place where you can influence size through obvious commercialization is in the way that people learn. We've done a lot of work as part of our research culture because we look at the way we change what we teach our kids; we look at how our kids learn. That impacts dramatically the way in which we think about educating people in science and math. So how do you integrate [research] with your academic core missions? The biggest piece of a research culture within an academic place is to not view research as orthogonal to the undergraduate experience, in the same way—and I'm sure this is true of architecture as it is in engineering—that the idea of doing practical internships is core to the way in which we teach. Teaching them how to do research is now core to how we approach undergraduates. Why? Because they're going to be in a Silicon Valley company, and the boss is going to come up to them and say, “You’ve got two weeks to do this investigation.” They have to know how to approach that. |
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