Wendy Evans Joseph POP UP Architecture is a firm monograph in the form of a pop-up book.

How do you . . . create a fun alternative to a firm monograph?

Summary: Wendy Evans Joseph POP UP Architecture is a firm monograph in the form of a pop-up book. The full-color, large-format book features 10 projects by New York-based Wendy Evans Joseph Architecture, which held a book signing Wednesday, October 21 at Urban Center Books in New York City.

Ten firm projects “pop up” to form a miniature reality.

Joseph collaborated with Dutch pop-up expert Kees Moerbeek on Wendy Evans Joseph POP UP Architecture, produced by Melcher Media, Inc. In the book, 10 firm projects pop up to form a miniature reality. Joseph and Moerbeek considered spatial narratives that led the miniatures to reveal themselves slowly, appearing one way at first, and then in other ways over time. The structures in the book reveal details made from both images and words. The effect invites exploration and observation from multiple angles at multiple speeds.

The structures in the book reveal details made from both images and words.

“In place of the staid and self-serious volume of photographs into which architects typically gather their work, POP UP is something far more mischievous,” says Joseph, FAIA, LEED-AP, partner, Wendy Evans Joseph Architecture. The 10 projects featured in the book are Greenporter Hotel, Greenport, N. Y.; the Women’s Museum, Dallas; Tractor Shed, Ghent, N.Y; the Comfort Station (North American Butterfly Association), Mission, Tex.; Home Observatory, Ghent, N.Y.; Holocaust Memorial Garden, Salt Lake City; Writer’s Studio, Ghent, N.Y.; Wykagyl Shopping Center, New Rochelle, N. Y.; Pedestrian Bridge, Rockefeller University, New York City; and Inn at Price Tower, Bartelsville, Okla.