The Five Cent Architect: A Creative Client Connection
After being laid off twice during the current downturn, architecture graduate John Morefield set up a booth at a Seattle farmer’s market offering design advice for a nickel. He explains how it draws people in, gives them an appreciation of the potential of good design, and creates a connection with possible clients. This 18-minute podcast interview with Associate Editor Russell Boniface reveals how Morefield came up with his concept, where he thinks it will go next, and what kinds of questions people hit him with on a regular basis.
After being laid off twice during the current downturn, architecture graduate John Morefield set up a booth at a Seattle farmer’s market offering design advice for a nickel. He explains how it draws people in, gives them an appreciation of the potential of good design, and creates a connection with possible clients. This 18-minute podcast interview with Associate Editor Russell Boniface reveals how Morefield came up with his concept, where he thinks it will go next, and what kinds of questions people hit him with on a regular basis.