“Architecture Marketing in an Economic Downturn.” In this podcast, Hugh Hochberg of the design management consulting firm The Coxe Group talks to AIArchitect Associate Editor Zach Mortice about how architecture firms can use marketing to communicate the irreplaceable value of architecture services to clients even in economically lean times. For more information, visit Navigating the Economy on AIA.org to help you survive and even thrive in tough economic times.