The AIA is taking a big step towards a more sustainable future in 2008, with plans for a new integrated marketing campaign to be launched in January. AIA members will get a sneak peek at the campaign next week in AIArchitect and on the AIA Web site. Although the marketing people are being tight lipped about details, we do know that the campaign centers on the AIA’s decision to stand firm on the issue of sustainable design—and AIA architects being part of the solution to the issues surrounding global warming. “We believe the time for talking about how we as AIA Architects can help is past,” says Miguel Rodriguez, AIA, vice president and chair of the Board Advocacy Committee. “We know that the next decade is going to see tremendous growth in new and renovated structures. The technology, materials, and methods are there to provide sustainable solutions in all avenues to our clients. Now it’s time to walk the walk.” The new campaign will be launched in both print and online. Stay tuned.