Mixed-use
Project in Seattle Revitalizes Neighborhood
Paul Allen’s Vulcan opens 2200 in
South Lake Union
by Heather Livingston
Contributing Editor
Summary: A
new mixed-use project in the South Lake Union neighborhood of downtown
Seattle opened in November. Called 2200, the project was conceived
with the intent to be the catalyst for redeveloping the neglected
community north of Seattle’s central business district. Situated
on a 2.5-acre, five-sided site and measuring 450,000 square feet,
2200’s three towers consume the largest block in downtown Seattle.
The project houses the luxury 160-room Pan Pacific Seattle hotel,
a Whole Foods Market, 261 condominiums, and various lifestyle retailers
and services.
Transforming
a neighborhood
The project of Microsoft cofounder Paul Allen’s Vulcan Real
Estate, 2200 is a prominent sign of the area’s transformation
from a predominantly light industrial district into a vibrant 24/7
community. According to Principal Mark Woerman, AIA, during the
six years that Seattle-based CollinsWoerman Architecture has been
working on 2200, the project has changed significantly to adapt
to market conditions. “This is a neighborhood in transition;
one that has received lots of visibility nationally due to the
large area of redevelopment,” says Woerman. “The concept
for 2200 did not draw on the existing context. It instead followed
a vision of what they wanted to happen in South Lake Union.”
CollinsWoerman Senior Designer Pat Logan notes that when the project
was conceived, the program called for a large office component and
a grocery store, a luxury in neglected downtown areas, but not the
upscale Whole Foods. “As market conditions changed and office
space in downtown Seattle became overly abundant, the office component
was eliminated,” says Logan. With the city’s recent emphasis
on improving the entire South Lake Union neighborhood, 2200 was able
to attract upscale vendors like Whole Foods Market and the Pan Pacific
hotel, the only one in the U.S. Putting its industrial past behind
it, South Lake Union is now an up-and-coming neighborhood for singletons,
empty-nesters, and urban dwellers as well as a booming hub for bio-technology
research and development.
“The completion of our signature 2200 project is a major milestone
for Vulcan and the entire South Lake Union community—the anticipation
and momentum surrounding this development has been remarkable,” says
Ada M. Healey, vice president of real estate at Vulcan. “2200
alone will serve hundreds of new residents, create employment opportunities,
and attract thousands of visitors from South Lake Union, downtown,
and surrounding areas.”
True mixed use
2200’s three towers make extensive use of floor-to-ceiling
glass, architectural concrete, and brick and steel. The tallest tower
is 18 stories and houses Pan Pacific Seattle on the first 11 floors
and luxury condominiums above. The other two towers are 15 stories
and 12 stories and hold a mix of condominiums and nearly 100,000
square feet of upscale retail, restaurants, and services. 2200 was
envisioned as an active mixed-use environment. It was designed to
enhance the pedestrian and neighborhood shopping experience by incorporating
shared gathering spaces for greater community interactions and aesthetic
appeal. An expansive European-style outdoor retail plaza sits atop
a grand Spanish staircase and is suitable for concerts, community
events, or impromptu gatherings. The plaza provides one-stop services
stunningly backdropped against the Space Needle and downtown views.
Opened on November 14, the 160-room Pan Pacific Seattle is the only
local hotel to offer personal stewards to work with guests and 2200
condominium owners to arrange almost anything from planning dinners
on the town to putting together personalized itineraries. The luxe
Hirsch Bedner-designed guest rooms offer spa-like bathrooms, views
of the Space Needle and downtown Seattle, and the latest in business
and entertainment technology amenities. As part of 2200’s unique
urban living approach, luxury hotel amenities will be integrated
into the condominiums so that residents can take advantage of the
Pan Pacific Seattle’s five-star services, including housekeeping,
24-hour room service, personal concierge services, valet parking,
dog walking, and guest suites. Community amenities include a spacious
game room and community room, a 4,000-square-foot fitness center,
landscaped rooftop deck with expansive city views and outdoor seating,
16-person private movie theater, fully furnished guest suites, and
the convenience of a Seattle streetcar line directly in front of
2200.
Demonstrating the overwhelming market acceptance of urban lifestyles
and growing interest in South Lake Union, 2200 sold 90 percent of
its condominiums less than a month after opening its sales center.
Prices for the condominiums ranged from below $300,000 to over $2
million. “Selling the vision of South Lake Union was part and
parcel of the evolution of 2200,” says Woerman. “We were
trying to sell an answer in an untested market, and it’s proven
to be an incredible success. 2200 is the catalyst for South Lake
Union’s revitalization; it is a vibrant part of the community.”
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