Grassroots Leadership Conference participants expressed their opinions on six topics—architecture education, financial realignment, the profession, communications, knowledge, and membership—during the annual Issues Forum, March 10, in Washington, D.C. Now it’s your turn. Please respond to the following eight questions about the fourth topic: communications. AIArchitect will run polls of the other topics, tally the results, and share them in our convention issue, May 9. See also readers’ comments from past polls (right).

Communications

1. The national advertising campaign is mandated through December 2004. How important is it to continue the campaign after that?
Very important
Somewhat important
Neutral
Not very important
Not important at all

2. Which do you consider the most important of the six ad campaign messages?
Call on architects early
Design adds value
Architects add value to entire communities
All kinds of projects need architects
Architects provide strategic value to clients
Look for the AIA credential

3. Which of the following communication methods do you find most effective for timely member news?
Electronic newsletters
AIA Web site
Printed publications

4. Which of the following communications methods would you find most effective for sharing AIA Best Practices information?
Electronic newsletters
AIA Web site
Printed publications
Local component programs
Convention programs

5. Which of the following communications methods would you find most effective for sharing scholarly research?
Electronic newsletters
AIA Web site
Printed publications
Local component programs
Convention programs

6. Which of the following do you most strongly associate with the AIA as an institution?
Fellowship
Knowledge
Prestige
Professionalism
Connections

7. Which of the following do you most strongly associate with AIA members?
Education
Creativity
Professionalism
Certification
Design capabilities

8. The AIA should advocate for the inclusion of cost data in all product literature.
Strongly agree
Agree
No opinion
Disagree
Strongly disagree.