AIArchitect Practicing Architecture
The New Normal
The second in a three-part series on residential architecture in today’s economic climate.
Can urban, multifamily rentals drive the economy forward?
By Camille LeFevre | Illustration: Mark McGinnis
Across post-recession Am erica, still reeling from the
housing tsunami of easy credit, subprime mortgages, and packaged
collateralized debt obligations, the homeownership landscape is
littered with foreclosed condominiums, empty and molding singlefamily
homes, and underwater mortgages. Still, a building boom is
on the horizon. It’s multifamily housing.
Demographics and demand are propelling the design and
construction of new rental housing. The U.S. Census Bureau projects
that from 2010 to 2015, homeownership rates will decline and 4
million renters will enter the housing market. Some are baby boomers
downsizing their lifestyles. Others can’t qualify for mortgages that
now require 20 percent down. About 3 million, according to Marcus
& Millichap Real Estate Investment Services, are “echo boomers”
(otherwise known as Generation Y or Millennials) who lived with
their parents between 2005 and 2010, are entering the job market, and
leaving home. Traumatized by the housing crash they experienced
with their parents, they’re renting, not buying.
“Homeownership is no longer the investment people thought it
would be, and it almost takes your firstborn to qualify for a home right
now, so more people are choosing to rent,” says Don Meeks, AIA,
founder and principal of Meeks + Partners in Houston. “But there’s a
huge demand for new product that hasn’t been built yet.” According
to the real estate intelligence provider CoStar Group, 94,000 new units will be built in
2012, up from the 22,000
it forecasts for this
year. In 2013, CoStar
is forecasting just over
109,000 new units.
According to Meeks,
“There’s a lot of ‘A’
product that’s turned ‘B,’
‘B’ product that’s turned
‘C,’ and so on. So there
is existing product that
hasn’t been updated,
which is filling the need
for affordable rental.”
The new renters,
however, want
apartments designed
to cater to their 21stcentury
lifestyle, needs,
and values: sustainably
designed buildings with
gyms and coffee shops,
public open space, and
landscaping located in
urban hubs near public
transit, their workplaces,
restaurants, and retail.
It doesn’t seem to
matter that these new
rental units are smaller
than those designed a
decade ago. Open plans,
light-filled spaces with
floor-to-ceiling windows,
and slimmer, lightweight
technology allow renters
to live smaller without
feeling the pinch.
“It’s all about
lifestyle,” Meeks says.
“Since the first of this year, we’ve booked 8,000 units of multifamily
luxury rental. That’s the big demand right now.”
Job growth is fueling the market for apartments. Washington
D.C., and the mid-Atlantic states (government), and the Texas cities
of Dallas, Houston, and Austin (energy and technology) were the
first markets to rebound, Meeks says. Secondary markets included
Raleigh and Charlotte, N.C., and Charleston, S.C., then San Antonio,
Denver, and parts of Florida.
Along with changing demographics, capital markets are driving
the apartment market, says David Graham, FAIA, principal of
Elness Swenson Graham Architects in Minneapolis. “They’re saying
that urban high-density, mixed-use multifamily housing that’s
sustainable in cool neighborhoods and next to transit is the new hot
investment commodity. In the Midwest, the slice of the pie that’s
been getting the most attention is luxury rental communities.”
Mid-rise structures are still the norm, despite the call for the
greater density high-rise buildings provide. “Before the economic crunch, we had several high-rises on the boards, but they have
since all disappeared,” says Douglas Root, AIA, founder of Douglas
Root Architects, Inc., in Boca Raton, Fla. “In the last two years, we
haven’t received one request for a high-rise.” While projects in other
parts of Florida are starting back up, Root argues that most banks
appear to be still refusing to lend money for high-rises until the
current glut of foreclosed properties gets eaten up.
High-rise density also remains a challenge in many urban
neighborhoods. “Architects would like to do tall buildings, but we
still experience significant resistance from neighborhood groups on
structures of more than four or five stories,” Graham says. “Our role
and value as architects is to mediate between the developer, who is
in fact an investment banker; the bureaucracies of the city, which are
well intended; and the neighborhood groups, which only want what’s
best. Our job is to bring those values together and design a higherquality
building that provides density, works with the city’s vision, benefits the public, builds the tax base, and creates vibrant cities.”
Or as Clark Manus, FAIA, principal of Heller Manus Architects
in San Francisco and 2011 AIA president, recently wrote in Multi-
Housing News Online, “Not only do architects have to find what
projects might be funded; we have to be part of the effort that puts
all the players together in public-private partnerships. We have to be
among the rainmakers who make things happen.”
The current challenges are formidable, however, especially for
architects who focus on affordable housing.“When the recession
hit, and real estate dropped in price, some of the affordable-housing
developers in the Los Angeles area started to be able to compete for
the properties which were previously being snapped up by marketrate
housing developers, which was a positive,” says Julie Eizenberg,
AIA, founder and principal of Koning Eizenberg Architecture in
Santa Monica, Calif. “But in California, the funding system has
been volatile, so ability to move projects forward has been less than
predictable and, consequently, projects are stalling.”
Also, Eizenberg’s firm is “having trouble competing for marketrate
housing, because we can’t pay salaries at the rate of service,” she
continues. She fears that to survive “architects will have to get clever
at delivering quality inventive housing without spending the time.”
Still, Graham suggests, “Innovation in design is more important
than ever. We’re constantly trying to come up with a new brand or
identity through aesthetics. It’s as though we’re designing in the
same realm of consumer goods as automobiles and technology.”
Undoubtedly, such innovation will play a large role in moving the
economy forward as new housing—i.e., rental apartments—enters
the market as a consumer product rather than as an investment.
Graham says, “In 2011 it would appear that urban multifamily rental
is the new economic engine that will drive the economy forward.”
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