September 18, 2009
  Will Signature Design Survive the Recession?
Although signs are beginning to point to the recession’s end, there remains no doubt the architecture industry has taken a hit, writes Curtis Moody, FAIA. Firms have been forced to reduce hours, downsize staff, and even close their doors due to the decrease in available work. With a new perspective on funding, tighter budgets, and overall resources, how will this impact the future of signature design?

China • U.S. Economy • Selling

China: Growth strong now, but iffy after 2010.
U.S. Economy: Building stock, tight spending continuing concerns.
Selling: Use Internet contests to gather marketing lists.

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Welcome to the Business Zone
This is the place for our monthly Work-on-the-Boards survey report, quarterly Housing Trends survey report, and biannual Consensus Forecast, all by AIA Chief Economist Kermit Baker, PhD, Hon. AIA. You’ll also find tips for managing the business side of your practice, as well as the weekly Kiplinger Connection.