Summary: On October 13, the AIA launched the eighth of 12 short video episodes for architects to share with clients who want to plan a new building or renovate an existing one using green building principles. “Green Roofs” explains to clients how this strategy can help keep a building cool and thus reduce the owner’s bottom line, but can also help mitigate the greenhouse effect. (The first video is on water conservation; the second covers smart controls; the third, radiant heating and cooling; the fourth, vegetation and sun control; the fifth, the whole building approach; the sixth, green tags; and the seventh, energy modeling.)

Greenstep is the new aspect of the AIA’s “Walk the Walk” marketing campaign to help clients and the public learn more about sustainable design elements and how architects are providing energy-efficient solutions to help lower our collective and individual carbon footprints. The video series resides on the “Walk the Walk” Web site, and new videos will appear biweekly. Check it out and share with your clients.