 AIA Launches “Greenstep” Videos for Architects to Share with Clients
12 short programs augment the Institute’s Walk the Walk campaign
This week, the AIA inaugurates the launch of 12 short video episodes for architects to share with clients who want to plan a new building or renovate an existing one using green building principles. Clients can “get in step with AIA Greenstep,” and explore how to conserve water, opt for using renewable energy, optimize eco-friendly daylighting, and holistically plan a building. Greenstep is the new aspect of the AIA’s “Walk the Walk” marketing campaign to help clients and the public learn more about sustainable design elements and how architects are providing energy-efficient solutions to help lower our collective and individual carbon footprints. The video series launched this week on the “Walk the Walk” Web site, and new videos will appear biweekly. Check it out!
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