AIA’s Walk the Walk Video Captures Top Honor Telly Award

Summary: “The Journey,” the AIA’s “anthem” video that introduces architects and the general public alike to the Institute’s Walk the Walk marketing campaign, was awarded a Silver First Place Award in the 29th annual Telly Awards on June 23. Walk the Walk is part of the AIA national advertising campaign intended to create public belief in the value of design and a preference for AIA members as valued partners in the creation of a better built environment. Supplementing the campaign are many knowledge resources that are available for architects and their clients.

Created in 1978, the Telly Awards honor the best local, regional, and cable television commercials and programs, as well as video and film productions, and work created for the Web. Created by Giant Ideas, the AIA’s creative marketing and branding consultant, the video was among 14,000 entries from around the world and took top honors in the Institutional/Corporate Image category. The video, which portrays the architect’s journey into becoming part of the sustainability solution, can be seen on the AIA’s Walk the Walk Web site. Congratulations to all on the great work!