Just posted is a 25-minute on-line discussion of the current economic situation, how it affects architects, and how firms can position themselves to cope with business conditions that are looking increasingly unfavorable. AIA Chief Economist Kermit Baker, PhD, Hon. AIA; firm management consultant Michael Strogoff, AIA; and small-firm practitioner and educator Marjorie Callahan, AIA, provide their insight into how to keep your firm going strong by keeping in touch with clients, targeting the firm, making tough staffing decisions, diversifying, making wise project decisions, and otherwise positioning yourself for the inevitable market upturns. To listen to this discussion, click here.