Patrons
and Patronage
by Stephen A. Kliment, FAIA
Contributing Editor
Summary: How open to black architects is access to the white patron establishment, what progress has occurred, and what still remains to be done? how open is access
to the white patron establishment, what progress has occurred and
what still remains to be done? Read opinions by black practitioners
from various parts of the nation along with comments by a major patron.
Instead of resting in a few autocratic hands, architect selection
has been spread over a great surface, determined by innumerable top
and middle executives, committees, college presidents, museum directors,
boards of directors; second guessed by multiple review boards, mortgage
lenders, bankers, insurance companies, and the bond-voting electorate;
and in the end praised or condemned by battalions of building users,
visitors, maintenance staffs, passers by, and professional critics.
This system has worked very well for established design firms and
for rising firms with the right credentials. It has had the opposite
effect on the fortunes of black architects, leaving them impatiently
waiting to come in from the cold of exclusion into the warm precincts
of acceptance and good connections.
You cannot legitimately say you do not know of qualified black architects
if you haven’t looked
—Zevilla Jackson-Preston
As a result, a very high volume of work by black architects has
come to them from within the black community and from set asides.
This has meant on the one hand, an architectural diet mostly of schools,
churches, and local community centers, rich in personal fulfillment,
but thin in fee income and unpredictable as to volume. Moreover,
such structures do not demand the resources of a very large firm,
and the firm that can easily prepare contract documents and construction
administration services for delivering an elementary school will
be stretched to do the same for a 30-story office building or a $40
million museum.
On the other hand, set-aside programs have offered minority architects
the first step up the ladder to success.
A question of size?
The disadvantages of modest size and limited resources have not been
lost on the white patron establishment that commissions America’s
largest and most significant buildings. Tales abound of black-owned
firms not invited to submit credentials due to their size, most
recently in the selection of a well-known majority architect to
design the National Museum of African Art on 110th Street in Manhattan.
One cannot fault owners if that has been the sole cause for rejection.
The phenomenon isn’t limited to the private patron, whose
circle is hardest for the black architect to penetrate. The public
client, too—from federal agencies and state construction
authorities all the way to city and township departments of design
and construction, and local school boards—admit, when asked,
to this form of discrimination, citing doubt about the black architect’s
resources of people, technology, and capital being capable of delivering
the work on time, on budget, and at the desired level of quality.
We need the black architects to go down below 96th Street.
—Roberta Washington.
The full-text article develops these points and the insight of the
late publisher of Jet and Ebony, John H. Johnson, who early on made
the bold and rewarding move of exploring and tapping the talent of
black architecture firms for his publishing firm’s Chicago
headquarters. To develop business opportunities, Johnson said, it
is important to be in “the area of gossip”; to be in
the informal gatherings where business deals are initiated.
You will also hear from:
- Zevilla Jackson Preston, RA. Black
architects need the support of the wealthy black community, including
sports and entertainment personalities. You cannot legitimately
say you do not know of qualified black architects if you haven’t looked. It is national exposure
for black architects’ work that will help crack the glass
ceiling.
- Michael
E. Willis, FAIA. Depend on your network and yourself, build
your expertise—sometimes with partners but mostly without—and
show your work. God bless her forever, but don't wait for Oprah.
- M.
David Lee, FAIA. The tendency on holding minority and young
firms to a different set of selection criteria than star firms
is counter to the clients’ own interests. And on the dismal
record of black athletes, celebrities, and captains of industry in
hiring black architects, it’s true: not knowing is not a
legitimate excuse.
- Jack Travis, FAIA. It is important
for black architects to get their work known by potential patrons.
As Roberta Washington, whose office is on 125th Street, has said, “we
need the black architects to go down below 96th Street.”
- Cornell West. “Affirmative action is not the most important
issue for black progress in America, but it is part of a redistributive
chain that must be strengthened if we are to confront and eliminate
black poverty,” West writes in Race
Matters. “If there
were social democratic redistributive measures that wiped out black
poverty, and if racial and sexual discrimination could be abated
through the good will and meritorious judgments of those in power,
affirmative action would be unnecessary.”
The full-text article also explores the effectiveness of affirmative
action and set asides, black-owned banks, churches and public works
as patrons, marketing, and architects acting as catalysts for creating
work opportunities.
To read the full-text article, click here. |