AIArchitect asked
members who participate in the One Percent Solutions’ program how
they incorporate and encourage pro bono work in their firm. Here’s
some of what they had to say:
Roy Abernathy, AIA, president, Jova/Daniels/Busby, Atlanta
Our pro bono work is an important way to provide an outlet for our
employees to grow professionally while giving back to the organizations
they feel are important. We look for an employee to be an advocate
for each project and, in most cases, the employee is already involved
in the organization. The time commitment and level of the pro bono
effort is dependent on the individual situation, but it is important
to make sure that both sides have a vested interest in the success
of the project. If there is anything I can advise other firms to
consider is that many times the evaluation and incorporation of donated
products and services can complicate a project well beyond the expected
scope. Be careful to clearly define the roles and expectations for
everyone involved.
Bonnie Bridges, AIA, Bridges Architecture, San Francisco
It doesn’t take a lot of encouragement. Even with just my partner
and me, we find that our nonprofit clients are always some of the most
appreciative of what we do. When we set aside this “one percent solution” money, we say, “we know you’re wanting to do this project
down the road, we offer x-amount of dollars, and if you want us to help
you out we can, and this is how far it will get you.” The client
gets really inspired when they see you’re coming to the table offering
them something. It’s a different kind of relationship. Besides
the respect for the work that you do, there’s an honoring of the
fact that you would be willing to donate it. The process becomes a lot
of fun when you do those pro bono projects.
Graham Greene, AIA, principal, Oglesby Greene Architects, Dallas
We did it because our employees wanted to volunteer their time and we
thought it would be better to organize it and incorporate it into our
professional time. In essence, we’re compensating people to do
pro bono work, so it’s the company making their contribution, as
well. Our employee manual says, “The company encourages all employees
to participate in public-service activities. Time spent away from the
office during the normal business hours is to be entered on time sheets
in the public service category. Examples of public service include AIA
committee work, serving on boards, service to nonprofits, voting, and
jury duty.” The
public service is subject to a 100-hour maximum benefit—a lot more
than 1 percent. We do encourage it within professional activities.
Peter
F. Hapstak III, AIA, founding principal, CORE architecture + design,
Washington, D.C.
CORE doesn’t have a set approach to pro bono work, per se, but
we typically become aware of an opportunity or a cause through an existing
client. Our response is based on the firm’s desire and gut instincts
that drive the participation. Our goal is that we should be involved
and respond with a common collective understanding that it’s the
right thing to do. Next we see what we can contribute. If the goal seems
to be too unrealistic based on extraneous conditions or there isn’t
sufficient energy to do it right, we pass. Once we decide to proceed,
it’s
full commitment of energy, time, and resources. We’ve waived or
adjusted fees for projects because they were just too cool to pass up.
It’s
often been for clients that were in over their head and are good people
but under-funded or lost in the process. I’m not sure that this
is technically pro bono, but it is from our firm’s income standpoint.
More importantly, we always have our feelers out for projects that allow
us to feel good about what we do and how a particular project will enhance
CORE’s image. These types of projects typically allow our creativity
to shine through. When you’ve given unselfishly, it makes you
feel pretty good inside.
Jennifer Lyon, Assoc. AIA, designer, Marks, Thomas and Associates, Baltimore
We had heard about the One Percent Solution program and we’re
involved in a lot of city work, so we wanted to take advantage of the
opportunity. The project is 12 different libraries and there are 12 different
architecture firms; each firm is working on one library. It’s
a good opportunity for our name to be out in the public realm. It’s
pretty well supported within the office, about 50–50 office time and
personal time to work on the project. It is hard to ask people to come
in on weekends to do something they’re not going to be paid for.
One of my reasons is that I’m an intern and I need hours for IDP,
and it’s also
a good way to volunteer my services and my time. These are some of the
benefits that I try to instill in the people who would be interested
in working on it.
Michael Pinto, AIA, principal, Osborn, Glendale, Calif.
We’re 60 people, total, and our big work is public work, schools,
parks, libraries. A lot of times we’ll find a spin-off to the project
we’re working on. Our first question when we talk to potential
clients isn’t, “What’s your budget?” It is: “What
do you want to do?” If it’s something we believe in and we can afford—sometimes
we get a little overwhelmed and look at our overall project list and
notice that they’re all pro bono and yet we still have to pay people—so
it comes down to, if we believe in the mission and we can contribute
and know it’s going to be effective because of the infrastructure
they bring, then we’re absolutely willing to get involved. We talk
enough about relationship to community. Our staff ends up bringing projects
up as frequently as they come through me or anyone else.
Copyright 2005 The American Institute of Architects.
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