08/2005 |
Pro Bono Services Add New Dimension to Professional Practice | ||
by Jonathan Moore It’s a truism worth remembering: Giving one’s time and talents to others begets unexpected rewards. Moreover, for architects as well as all professionals, pro bono work is an integral component of professional practice. As the AIA Code of Ethics & Professional Conduct states, “Members should render public interest professional services and encourage their employees to render such services.” Thus, it is no surprise that AIA members, through their components and architectural foundations, have organized to provide communities with abundant pro bono services. Pro bono services are those rendered without compensation or expectation of a fee for the public good. There are rewards, however, both tangible and intangible, not the least of which is the satisfaction of giving back to the community. On a more material level, pro bono work brings with it increased firm-name recognition, a better public understanding of the value of the profession in general, valuable strategic contacts, and overall, therefore, business development. With increased attention to benefits derived by the general public, pro bono practice is making its mark from coast to coast. For example, architects are revitalizing neighborhoods, schools, and parks in our nation’s capital under the AIA/DC Community Design Services (CDS) program. Directed by the chapter’s Washington Architectural Foundation (WAF), CDS pairs architects with local nonprofits to prepare preliminary designs and other forms of technical assistance. Expert guidance includes cost estimates, zoning analysis, conceptual models, and other visionary ideas for structural and landscape renewal. “CDS is a key component of our outreach mission,” says WAF Board President Stephen J. Vanze, AIA. “Through its collaborative efforts, architects are restoring many of Washington’s hidden treasures.” A spirit of brotherly love is abundant in greater Philadelphia as well, with architects, engineers, and other design professionals volunteering with the Community Design Collaborative. Created by a handful of volunteers in 1991, the collaborative began as a special initiative of AIA Philadelphia, became an independent nonprofit entity in 1996, and currently places more than 100 design professionals with local nonprofits each year. The collaborative offers preliminary design assistance such as structural and mechanical assessments, conceptual design, cost estimates, and programming and space planning. Each year the collaborative provides an estimated $5,000 to $15,000 in non-billed services. Like CDS, the collaborative provides architects with outlets to test and convey their visions for community environmental renewal. In some cases, projects under both programs can lead to actual billable work. “Design firms support the collaborative because it offers professional development and the chance to bring design into the neighborhood arena,” says Beth Miller, the collaborative’s executive director. “Our volunteers’ early involvement provides leverage for additional grants and services that take the project to the next step in the development process.” Serving the public “Public Architecture’s nonprofit clients are often initial recipients of new ideas and design concepts,” says Peterson. “Its operating structure helps design professionals become more proactive with problem identification and creative solutions through innovative research, new technologies, and creative application concepts.” Rather than waiting for commissions with predefined tasks, a central tenet of Public Architecture’s mission is creating more of a leadership role for architects as problem identifiers—complementing their more established role as problem solvers. Peterson believes pro bono work will help architects remain competitive with other professions well known for community service. “Architects nationwide are contributing in many ways to benefit our daily lives,” he adds. “We just need to leverage more instances of public recognition in support of our efforts.” All they ask is one percent Public Architecture calculates that one percent of the standard 2,080-hour work year would total 20 pro bono hours per annum, representing a “modest, but not trivial, individual contribution to the public good,” according to Peterson. Cary readily acknowledges certain nuances associated with pro bono practice: documenting non-billable hours, pursuing untested design concepts, and greater reliance on Good Samaritan liability laws to name a few. With rewards outnumbering potential liabilities, Public Architecture believes pro bono work promotes an intrinsic value of practice, as well as political clout vis-à-vis other licensed professions. “Adoption of One Percent’s goals and objectives by firms large and small will further enhance architecture’s ability to compete in the public relations and public policy arenas,” Cary adds. Notable examples Transforming a fish warehouse facility to administrative offices included installation of high-efficiency light fixtures, overhauling water and ventilation systems, and use of “gently worn” carpet and furniture from major corporate donors. Abernathy extols pro bono’s virtues, believing it establishes “collateral credibility” for design professionals on many levels. In his view, this credibility translates into more effective advocacy before zoning boards, code enforcement agencies, urban planning councils, and other design and construction sectors. And in the nation’s capital Bean’s efforts include checklists for zoning, life-safety, building code, and ADA-accessibility requirements, and a schematic design for expansion, which could incorporate recycled or donated materials such as steel posts and beams. In the spirit of sustainable design, he is also advocating grass-covered rooftop areas, rainwater entrapment, and possibly, solar water heating. These proposed additions could help qualify for LEED™ certification by the U.S. Green Building Council, making this row house a notable architectural model as well as a first-rate learning center for children and the neighborhood. A project manager with Washington’s WDG Architecture PLLC, Bean is a seasoned pro bono veteran, having participated in AIA Regional Urban Design Assistance Teams (R/UDAT). He views pro bono work as essential for building public appreciation of the true scope and complexities of the profession. “Architects are not just designers, but an integral part of the entire building process,” he says, pointing out the keen eye and unique approach design professionals contribute to their client’s objectives. Bean volunteered for CDS at the urging of WDG principal C.R. George Dove, FAIA, an ardent proponent of community outreach and former president of the Washington Architectural Foundation. You can do it, too Copyright 2005 The American Institute of Architects. All rights reserved. Home Page |
|||