08/2003

“Puttin’ on the Glitz” in Sioux City
Photographer documents Orpheum Theatre renovation

 

The balcony was broken some 20 years ago to divide the theater into two cinema houses.The Sioux City Orpheum, designed originally by Chicago’s Rapp & Rapp in 1927 and reopened in all it opulent glory after a 2001 redesign by FEH Architects with theater restoration specialist Ray Shepardson, GSI Architects, recently became a star in its own right. Filmmaker/photographer and native Sioux Cityan George Lindblade has transformed more than 100 videotapes and thousands of photographs he shot over the last five years into “Puttin on the Glitz,” a just-released documentary telling the building’s rags-to-riches story “from neglected relic to sumptuous showplace.”

Shepardson speculates that the Orpheum may be the most documented theater renovation in the country. The new film tells the tale of a community committed to restoring the Sioux City Orpheum to its rightful place as a premier architectural and historical structure. As a native, Lindblade had watched the 2,600-seat Orpheum, built as part of the vaudeville circuit, fall into decline. The building, which boasted a three-story stage, suffered the further indignities of a 1968 remodeling, then was split into twin movie houses in 1982. These moves chopped off the theater’s balcony and added drop ceilings, concealing intricate painting, plasterwork, and original light fixtures. The theater, closed in 1992, faced the wrecking ball until it received a total pardon, courtesy of the Orpheum Preservation Project, a civic group that raised enough money to save the theater.

The grand chandelier in the center of the theatre is new and built in a style similar to the original.Through “Puttin’ on the Glitz,” Lindblade, who has been a photographer for 50 years, follows the Orpheum’s story thereafter, through its successful $12 million restoration, to its “return engagement at the heart of Sioux City’s cultural life.” He tells the impressive tale of how the architects restored the ornamental plasterwork and finishes to their original colors and characters while updating the systems and making the space universally accessible. They restored or replaced the theater’s 300 light fixtures, including its 30-foot-tall cut-crystal chandelier. Perhaps not as visibly opulent, but certainly impressive structurally, FEH engineered replacement of a 17-foot section of concrete balcony cut away when the theater was divided into the twin cinema. The firm also was able to recreate the original loges stripped away during the Orpheum’s downsizing.

The architect reengineered the missing 17 feet of balcony and restored the back of the theater to its former glory.Today, the Orpheum serves as a multipurpose performance hall, hosting events this season that include a Singing in the Rain film fest, CATS, the Sioux City Symphony, and the Moscow Ballet’s Swan Lake. And, as Lindblade’s tale and images testify, there may be good reason if eyes wander occasionally from the stage to the magnificent surroundings.

Two modernizations had stripped the character and fixtures from the theater's ancillary spaces.More than 300 original light features again grace the space.

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Photos © George Lindblade

For more information about “Puttin’ on the Glitz,” or to purchase videotapes or DVDs, contact Lindblade’s Sioux City office, 888-255-4346 or lndblade@pionet.net.

Kudos to the “Putting on the Glitz” PR effort, which includes a copy of the video, neatly design (and clearly captioned) photo brochure, vellum press release, and a glitzy/Deco black-beaded folder for the papers.

Grants from the Gerald L. and Kathleen A. Weiner Foundation and the Iowa Arts Council helped support production of “Puttin’ on the Glitz.”


 
     
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