Did you make a resolution to be more cost-conscious this year? The AIA will help you fulfill that promise by offering eClassroom discounts on selected distance-learning courses. The specials will change monthly, so be sure to bookmark eClassroom and check it out regularly.

The following courses are availlable at a 20 percent discount this month:

S144 State Adoption of Smart Codes and the Rehabilitation of Existing Buildings (2 HSW); AIA members: $79.95 (regular member price $99.95); nonmembers: $119.95
Smart codes are designed to guide the renovation and rehabilitation of existing properties rather than promote new development. Because today's building codes are designed for new construction, they can pose inflexible barriers to redevelopment. As a result, many states and municipalities are considering the adoption of smart codes. During this discussion on smart-code adoption and implementation you will:
• Learn about the benefits of smart codes and the current status of code development efforts
• Examine the obstacles presented by traditional building codes to rehabilitation efforts
• Learn about current smart-code adoption trends and how these developments affect the implementation of the ICC International Codes.

To learn more about this course and to enroll, please view the full course listing.

S37 E-marketing: Use New Technologies to Target Prospects and Manage Client Relations (2 LUs); AIA members: $79.95 (regular member price $99.95); nonmembers: $119.95
Creative new uses of the Internet and e-commerce are producing innovative options for reaching clients and prospects. Often referred to as e-CRM (electronic customer-relationship management) tools, or simply “permission marketing,” this new technology offers a breakaway alternative to traditional mass-marketing tools. By adopting e-marketing methods, firms can target individuals with whom they want to do business.
During this course you will:
• Become familiar with new electronic tools and marketing techniques that can be used immediately to develop new business opportunities
• Receive a planning tool and checklist to begin an e-marketing program in your firm
• Be challenged to rethink marketing spending in view of increasing costs to reach clients.

To learn more about this course and enroll, view the full course listing.

S122 Architecture as Performance Art II: The Art of Listening (2 LUs); AIA members: $79.95 (regular member price $99.95); nonmembers: $119.95
Poor listening skills are one of our profession’s greatest downfalls. Many architects lack the active listening tools to help them discover their clients’ needs. This program will help you develop strategies for getting more useful information from all your face-to-face interactions. During the course you will learn:
• The difference between hearing and listening
• Techniques to aid retention and recall
• How to negotiate by asking questions
• The difference between qualitative and quantitative listening
• To identify the five greatest obstacles to good listening and how to overcome them.

To learn more about this course and to enroll, please view the full course listing.

Copyright 2003 The American Institute of Architects. All rights reserved.