Knowledge strategies
Content: The AIA will anticipate
and address the knowledge of its members by developing and delivering
needs-based learning opportunities
Consumers and sources:
The AIA will leverage the value of what its members and others know through
appropriate investments in market-driven, practice-driven, and resource-driven
knowledge communities
Context: The AIA will use
all appropriate vehicles to integrate and deliver content for its knowledge
consumers
Research initiatives: The
AIA will foster basic and applied research, with an emphasis on neuroscience,
designed to explore the brain/mind responses of humans to their surroundings,
seeking knowledge that will (in the future) inform architects decisions
on shaping environments that will enhance, elevate, and enrich human experiences
AIA Contract Documents:
The AIA will provide content that constitutes the most respected standards
for defining contractual relationships among stakeholders in the design
and construction industry and provide comprehensive support initiatives
and continual improvements of delivery mechanisms for the AIA Contract
Documents that enable users readily to access, use, and understand them
thoroughly.
Communication strategies
Brand: The AIA will reinforce
the preferred member and organization identity for knowledge, client focus,
and collaboration through a consistent brand effort; apply the brand through
an integrated marketing communications plan to all national AIA programs;
and assist local components in application of the brand.
Public Outreach: The AIA
will enhance public appreciation of the value of the architects
role through a consistent national public outreach effort with local component
connections. The AIA national component will inform members of the results.
Client Linkage: The AIA
will equip AIA members and components to anticipate and prepare for client/market
opportunities through exclusive access to formal client feedback and proprietary
client/market-segment research. This insight will be applied to the development
of AIA public outreach, marketing, and knowledge programs.
Media Resource: The AIA
will leverage the professions reputation for operating in the publics
interest to position the AIA with third parties influencing public opinion
as the professions news bureau for trustworthy, authoritative
design insight and trends.
Architecture Education strategy
The AIA will nurture future professionals through policy decisions
that have been informed by collaboration with the collaterals and research
on how trends in the profession might influence architecture education.
Membership strategies
CollaborationComponent Relations:
The AIA will create opportunities for components at the local, state,
and national levels to work collaboratively to provide value to members
through knowledge delivery, effective communications, and enhanced relationships.
Government Affairs: The
AIA will increase its effectiveness in representing its members
interests through leadership on legislative issues at the federal level
and support of member and component grassroots efforts at the state and
local levels.
Membership Services: The
AIA will strengthen its role and presence as the voice of the profession
by achieving a membership base that includes, among others, a clear majority
of the nations architects.
Alliances: The AIA will
promote the professional growth, leadership development, and fellowship
opportunities of member constituent groups and will identify opportunities
to enhance relationships with and increase influence among key stakeholders.
Shared Services strategies
Governance: The AIA will embrace
a nonprofit, member-service organizational culture that is guided by visionary
planning, directed by efficient decision-making, and disciplined by fiscal
and programmatic accountability in ways that truly magnify member interests
and empower them.
Resources: The AIA will ensure
that a healthy, positive work environment exists where the necessary staff,
technology, legal, and financial resources are available in pursuit of
achieving the strategies, programs, and projects identified in the operating
plan.
Copyright 2002 The American Institute of Architects.
All rights reserved.
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