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"The Client Experience,
2002" Executive Summary Research gives insight into what clients want from architects |
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"The Client Experience, 2002" is a report based on research conducted in February and March 2002. Intended as a basis for the AIA advertising campaign that will be launched this October, the information gathered provides valuable insight into what clients want from architects. The full report is available to AIA members only. The advancement of architecture as a profession is dependent upon architects themselves constantly striving to improve. This study was designed to help AIA members better understand the client experience of working with an architect. Armed with this knowledge, AIA architects have the potential to meet and exceed client expectations, elevating the profession as a whole. The study was ethnographic, with researchers interacting with, interviewing, and observing participants in their place of business. The participants included clients (some of whom are architects) at different levels within organizations and across industries. The client participants were recruited to represent five market segments: commercial, institutions, government, residential developers, and single-family homeowners. Interviews also included architects practicing in these market sectors. During the course of the study, it became apparent that though market segmentation was used to recruit client participants, clients actually fall into three mindsets: government, builders of product, and owner/operators: Government Builders of Product Owner/Operator The study revealed five broad phases that comprise all "new built environment" projects. Opportunities for architects exist in each of those phases. However, architects who wish to take advantage of those opportunities must first overcome significant barriers. Genesis Focus Design Build Operate Copyright 2002 The American Institute of Architects. All rights reserved. |
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