AIArchitect, March 4-8, 2002 - Convention Tackles "The Business of Architecture"

CAROLINAS 2002

Convention Tackles "The Business of Architecture"

The 2002 AIA National Convention and Expo, May 9 to 11 in Charlotte, offers a host of programs designed to enrich the work of building and design professionals. These continuing-education opportunities provide the means to help meet the challenges facing the building industry and take advantage of the opportunities created by experience, education, and inclusiveness.

Tom Peters speaks out
Building and sustaining a viable architecture firm takes more than good creative design skills and excellent project management abilities. On Thursday, May 9, management guru Tom Peters—chair and founder of the global training and consulting company, tompeterscompany!—will tackle the business of architecture in these times of competition, ever-changing markets, turbo-charged technology, and thriving e-commerce.

Popular author, consultant, speaker, newspaper columnist, and host of BBC and PBS specials, Peters has helped formulate competitive American management practices and authored numerous books, including the renowned In Search of Excellence. He describes himself as "a prince of disorder, champion of bold failures, maestro of zest, professional loudmouth, corporate cheerleader, lover of markets, capitalist pig, and card-carrying member of the ACLU."

This article was prepared by M|C Communications,LLC, the AIA's convention consultant.

Reference

What The AIA 2002 National Convention and Expo Where Charlotte Convention Center When May 9 to 11, 2002 Online Information/ Registration


	Mind your own business! The convention offers a number of business-related programs, including: • "Branding Your Firm" (WE26, Wednesday, May 8, 1–5 p.m.) • "Attracting and Retaining Qualified Employees" (TH01, Thursday, May 9, 1:45–3:15 p.m.) • "Designing the Design Practice, Structure vs. Values as a Basis for Action" (TH27, Thursday, May 9, 4–5:30 p.m.) • "The Successes and Failures of CRS: Lessons Learned" (FR16, Friday, May 10,8–9:30 a.m.) • "The Top Ten Reasons Architects Don't Get Rehired" (SA03, Saturday, May 11, 1:45–3:15 p.m.) • "Mistaken Identity: How Firms End Up Hiring People Their Clients Don't Value" (SA22, Saturday, May 11, 4–5:30 p.m.) • "Awakening the Sleeping Giant: Creativity" (SA26, Saturday, May 11, 4–5:30 p.m.). Register before April 12, and you will save $100 off the onsite registration fee (and have a better chance of getting into your first-choice programs). For the most up-to-date convention information, and to register online, visit www.aia.org. For information on conference registration or to book exhibit space, call M\|C Communications LLC, 617-859-4475.