Here's a riddle: What happens when you cross a traditionally
lean month for billings at U.S. architecture firms with a national economic
recession? The answer, as most architecture firms are painfully aware,
is a dramatic slowdown in billings. With many firms closing down during
the holiday season and others deferring billings for many different reasons,
only 12% of firms participating in the monthly AIA Work-on-the-Boards
panel reported an increase in billings in December, compared to 30% reporting
declines. That produced an index score of 82 for December, second only
to October as the lowest reading of the year.
However,
on the brighter side, inquiries for new projects moved up again in December,
the second straight month of gains in this indicator and the highest monthly
reading for inquiries since the terrorist-induced economic downturn in
September. And history-as well as more inquiries for new projects-points
to improved business conditions as we enter 2002. Since late 1995, when
the AIA began its monthly survey of business conditions at firms, billings
have increased only twice in December. However, in every year except for
2001, January billings increased relative to the December levels. So the
odds are in favor of an improvement in business conditions in January.
But while there may be a bounce-back in billings
in January, conditions overall continue to remain weak. Firms in the Northeast
and West have reported a steady deterioration of business conditions since
late last spring. Firms in the Midwest began reporting weakness during
the late summer, while firms in the South have reported relatively stable
business conditions throughout the year.
Economic indicators show the recession continuing
in December but moderating a bit. Payrolls nationally declined by almost
125,000 during the month, down from declines of three times that level
in both October and November. The national unemployment rate has steadily
crept up, reaching 5.8% in December. However, while overall payrolls declined
by 800,000 last year, payrolls in the construction industry increased
by 70,000, showing that the construction sector has not suffered as much
as others so far during this downturn.
Recession is the
biggest concern
With the weakness in business conditions, economics has moved into the
top spot for business-related concern for the coming year. Over a quarter
of firms mentioned the national economic recession as their biggest concern.
Identifying new clients and new markets-a concern closely related to the
recession-was next on the list, mentioned by more than one in five respondents.
Although generating sufficient business levels is
the most common issue, a substantial portion of firms report major concerns
over effectively managing current business operations. Almost 21% of firms
rate managing current workloads as their prime concern for the coming
year, and an additional 20% put staffing concerns at the top of the list,
either attracting new qualified staff or retaining current employees.
Seven percent of firms list fees as their chief concern, while 5% list
some other issue, frequently financing and cash flow concerns.
"Economic weakness and finding new project
work" is the dominant concern for firms concentrating their practice
in the commercial/industrial sectors, where almost two-thirds of firms
list these issues as their biggest concern for the coming year. Firms
concentrating their practice in the institutional sectors are more likely
than others to put staffing issues at the top of their list. Smaller firms
are more likely than others to put project management concerns on top.
Copyright 2001 The American Institute of Architects.
All rights reserved.
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