The AIA Bookstore is offering, to AIA members only,
a special prepublication price for the 13th edition of The
Architect's Handbook of Professional Practice on all orders placed
before August 31.
The Handbook,
which will be available for shipping late this summer, will retail then
for $250. The prepublication special price is $175. This price applies
only to AIA members and is available only through the AIA Bookstore.
This new issue of the Handbook,
which has been in publication for 80 years, significantly updates the
12th edition to address the challenges of rapidly advancing technology,
explosive growth of information, an expanding global economy, and intense
market competition.
Most significantly, the new edition explains the
practice of architecture as a knowledge-based and service-oriented endeavor.
Successful firms recognize that clients find value in the wisdom
the architect provides, not just the construction documents. To explain
the emerging redefinition of client/architect relations, the 13th edition
begins with a new section devoted to understanding client motivation,
thinking, processes, and values.
Compiled by a team whose collective expertise spans
architecture, law, business, firm management, marketing, and consulting,
the new Handbook comes in a convenient
book/CD-ROM format. The CD-ROM contains reference samples of 75 AIA contract
documents.
Chapters in the 13th edition fall into four sections:
Client. Exploring how clients
are motivated, how they think, what they value, and how architects can
build stronger relationships with existing and new clients
Business. Addressing support
functions vital to architectural practice
Delivery. Presenting process
that define, obligate, and deliver professional services
Services. Profiling a range
of core and expanded services with which architects can respond to all
of a client's facility-related needs, including those beyond the design
and creation of physical space.
The new edition includes pointers that lead to related
material in the Handbook, reference markers for related resources from
the Institute, capsulized information from the AIA
Firm Survey, 20002002, notes amplifying ideas and sources
for further information, and quotations providing insight from noted architects
and other luminaries.
The Handbook
targets licensed architects with at least 5 to 10 years in practice. Experience
has shown also that interns, architecture students, and professionals
who work with architects also find the Handbook
invaluable.
To order the 13th edition of The
Architect's Handbook of Professional Practice, at this special
prepublication price of $175, call the AIA Bookstore on or before August
31, 800-242-3837 (option 4).
Copyright 2001 The American Institute of Architects.
All rights reserved.
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