Introduction
by Peter A. Piven, FAIA
The AIA first established a code of ethics in 1909. The code underwent
major revisions in 1984 and 1997, and a modest revision was adopted this
year resulting in the 2004 Code of Ethics and Professional Conduct (the
Code). The Code is arranged in three tiers of statements: Canons, Ethical
Standards, and Rules of Conduct. Canons are broad principles of conduct.
Ethical Standards are more specific goals toward which AIA members should
aspire in professional performance and behavior. Rules of Conduct are
mandatory. A violation of a Rule is grounds for disciplinary action by
the Institute. The most frequently invoked Rules are Rules 4.201 and
5.301. When these Rules are invoked, it is often because one member failed
to credit another for his or her contribution to a project on which they
had worked together.
The National Ethics Council (the NEC
or Council) comprises seven AIA members appointed by the AIA Board
of Directors to adjudicate and resolve claims of unethical conduct.
Council members hear cases, interpret Rules, prepare recommendations
for the Council to consider, write decisions and opinions that resolve
and explain cases, and recommend changes to the Code and the Council’s
Rules of Procedures.
As the preamble to the Guidelines,
below, indicates, “Architecture
is a profession in which design capability is prized and intellectual
property is the most common proof of worth, in terms of talent and of
experience. It is the nature of contemporary practice to be a collaborative
team effort. The more complex the project and/or the more prolonged the
design and construction process, the more individuals may lay valid claim
to credit for some part of the Work. . . . Perhaps the most frequent
violation of the AIA’s Code of Ethics is that of giving appropriate
credit and recognition.”
Improper attribution of credit is an
easy trap to fall into, even without clear intent. Because of the frequency
of complaints in this area, and because of numerous “how to” requests,
the Council undertook to write the accompanying Guidelines for the
Attribution of Credit, completed and published in October 2004.
Guidelines
for the Attribution of Credit
Introduction/Overview
Architecture is a profession in which design capability is prized and
intellectual property is the most common proof of worth, in terms of
talent and of experience. It is the nature of contemporary practice
to be a collaborative team effort. The more complex the project and/or
the more prolonged the design and construction process, the more individuals
may lay valid claim to credit for some part of the work.
Perhaps the
most frequent violation of the AIA’s Code of Ethics
and Professional Conduct is that of failing to give appropriate credit
and recognition. The National Ethics Council recognizes that these
infractions are frequently due to an incomplete understanding of
the Ethical Standards that direct Members in this area:
Ethical Standard 4.2 Dignity and Integrity: Members should strive, through
their actions, to promote the dignity and integrity of the profession,
and to ensure that their representatives and employees conform their
conduct to this Code.
Ethical Standard 5.3 Professional Recognition: Members should build their
professional reputation on the merits of their own service and performance
and should recognize and give credit to others for the professional work
they have performed.
Associated Rules of Conduct mandate required professional conduct:
Rule 4.201 Members shall not make misleading, deceptive, or false statements
or claims about their professional qualifications, experience, or performance
and shall accurately state the scope and nature of their responsibilities
in connection with work for which they are claiming credit.
Rule 5.301 Members shall recognize and respect the professional contributions
of their employees, employers, professional colleagues, and business
associates.
These Guidelines address only Members of The American Institute of Architects.
The National Ethics Council has no authority over the non-member practitioner.
This document presents Guidelines for parties to use in structuring how
to give attribution of credit. However, complying with the Guidelines
does not eliminate the need for a Member to demonstrate that he or she
has not violated the Code of Ethics in the event a Complaint is filed.
Individual cases may present circumstances not explicitly covered in
this document but still subject to the Rules of Conduct.
Guidelines
These Guidelines are recommended for Members making any oral, written,
or graphic representation of their work. These representations may
be for marketing, awards entries, submittal for Fellowship in the
AIA, Web sites, general public relations, competitions, publications,
resumes, or any other public or private representation of one’s
work.
- An architectural project, built or unbuilt, involves any of the services
provided by or under the direction of an architect.
- In analyzing attribution-of-credit issues, the National Ethics
Council typically views the Architect-of-Record as the legal entity
that has contracted for and completed the work in question. It can
be a corporation, partnership, or an individual architect. If the
Architect-of-Record takes credit for a project, there is no further
need to define the role or state “Architect-of-Record.” Unless
specific attribution is noted, it is assumed that the Architect-of-Record
is making a representation of complete responsibility for a project
including the design, the production of construction documents, and
construction observation.
- A Member taking credit for a project or a specific role on a project
other than as the Architect-of-Record must clearly define that
role. In addition to the Member’s specific role, the Architect-of-Record
must be acknowledged.
- It is not necessary to present a complete or exhaustive list of
all the team participants. The acknowledgement of major team participants
is recommended.
- Designation of the Member’s role and/or the Architect-of-Record
must be obvious, plainly visible, and legible at the anticipated
viewing distance. The reference text should be no less obvious
that the text used to describe the project. The description must
be specific enough to make clear the services the Member rendered
on this project. In the instance of a mailer/postcard that shows
only an image of a project on the front, it is necessary to give
the appropriate credit on the other side. The Member shall not overstate,
actually or implicitly, his or her involvement in a project.
- If attribution of credit is not previously defined in a written
agreement, and to avoid potential conflict, it is recommended that
Members open a dialogue between all concerned parties prior to making
any representations.
Copyright 2004 The American Institute of Architects.
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